JAM CRUISE 19
Exclusive Hard Seltzer Partnership
JAM CRUISE 19
Exclusive Hard Seltzer Partnership
We are excited to once again head out to sea for another edition of Jam Cruise. Our 6-day voyage sails across the Caribbean with approximately 40 bands and roughly 3,500 passionate music fans from across the country.
Our 19th sailing is particularly special, especially after 3 years away. A lot has changed in that time and the market for hard seltzer is no exception. While there are no shortage of options when it comes to hard seltzer, few retain the quality and flavor of Fruit Smash; making it the perfect fit to quench the discerning palate of Jam Cruise guests.
New Belgium has been an integral part of the Brews at Sea program since Jam Cruise 12 and we are excited at the prospect of working with New Belgium to bring Fruit Smash on board as our first ever seltzer partner.
Our 19th sailing is particularly special, especially after 3 years away. A lot has changed in that time and the market for hard seltzer is no exception. While there are no shortage of options when it comes to hard seltzer, few retain the quality and flavor of Fruit Smash; making it the perfect fit to quench the discerning palate of Jam Cruise guests.
New Belgium has been an integral part of the Brews at Sea program since Jam Cruise 12 and we are excited at the prospect of working with New Belgium to bring Fruit Smash on board as our first ever seltzer partner.
On-Board Sales & Marketing
Ability to sell 300-400 cases to MSC Cruise Line at a negotiated rate
Branding + Distribution to 12+ points of sale throughout the ship
Ability to provide product for Artist hospitality
Dedicated Sampling + Activation Opportunities
Ability to participate in Brews at Sea related activations
Rotating ad on Jam Cruise TV + other screens throughout the ship
Branding on Jam Cruise event app
Event photographers will capture branding throughout event
Option to include co-branded item in gift bag distributed to all passengers
Pre-Event Promotion
Dedicated social posts on primary social networks both pre + post cruise
Inclusion in at least two (2) email newsletters before the event and one (1) after sailing
Logo inclusion in event schedule and on jamcruise.com
Ability to participate in the Jam Cruise 19 Kickoff Show (pending venue capabilities)
Up to six (6) tickets to Jam Cruise 19 Kickoff Show
PACKAGE OPTIONS
$15,000
Two (2) Large Balcony Cabins (Double or Triple occupancy) for company representatives (Value: ~$11,500)
$12,000
One Large Balcony Cabin (Double or Triple occupancy) for company representatives (Value: ~$5,750)
*We can offer a $500 discount on the Brews at Sea partnership if paired with the Fruit Smash seltzer partnership.
Demographics
Demographics
Overview
Geography
Age Breakdown
Online Community
Overview
• Passionate Music Lovers with a taste for quality products and discretionary spending
• 3,600 Guests
• Average Trip Cost: $2,500 pp
• 3,600 Guests
• Average Trip Cost: $2,500 pp
Geography
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Age Breakdown
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Online Community
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