Positive Legacy, the 501(c)(3) not-for-profit arm of Cloud 9 Adventures, is committed to integrating live music and service by taking actions that positively impact the communities we visit. Positive Legacy’s mission inspires music fans and artists to collectively take action and build a better world. The goal is to develop service activities that people can participate in to bring a deeper sense of purpose to their travel experiences and the music surrounding it.


The Conscious Cruising program encourages cruisers to give back, engage, and be eco-conscious by replacing all plastic cups onboard Jam Cruise with environmentally safe alternatives such as compostable cups, ensuring no plastic straws are used, and involving industry leading experts to educate fans and our shipboard partners alike in an effort to make Jam Cruise one of the greenest cruises on the seven seas. Conscious Cruising also work with Positive Legacy and Trees, Water & People to help offset carbon emissions from travel to Jam Cruise and to reduce greenhouse gases in the atmosphere.

Day of Service

Positive Legacy and the Conscious Cruiser Program would like to thank all the Jam Cruise fans, musicians and artists for their support! Guests visited Costa Maya, Mexico in the village of Mahahual for our Day of Service and Community Action. Joining with our partners, Menos Plastico es Fantastico, we were able to pick up TONS of trash!

Positive Legacy Celebration

A heartfelt thank you to Matt Butler for orchestrating an improvisational masterpiece at our Positive Legacy celebration with the Conscious Cruisers! The lineup was off the charts and the music created was inspirational and uplifting – just what Jam Cruise is all about. Thank you all for taking time out of your trip to support Positive Legacy!

Charity Auctions

Special thanks to everyone who participated and bid in our charity auction onboard Jam Cruise 18. We are pleased to announce that Positive Legacy was able to raise over $31,000 in 2020! Guests put countless hours into creating one-of-a-kind items, artists made donations, and musicians dedicated their time to signing items. Auction proceeds support Positive Legacy’s continued environmental & humanitarian projects.